Connecting pet parents digitally with their pets’ essential health data to engage with trusted care providers and deliver better health outcomes

Making pet care simpler

Our innovative platform replaces outdated, paper-based records with a seamless digital solution to strengthen the bond between pets and their humans

Boop - the perfect place to keep your pet’s health records safe

Never lost and permanently associated with your pet’s unique identity.

eSigned by your vet, shared at the touch of a button.

Share, Discover, Learn

We’re here to help all pet parents be the best the possibly can be, ensuring all pets lead the happiest, healthiest lives possible and to nurture the special bond between you and your pet

Meet the Founders

Charlie Barton

CO-FOUNDER
Jamie Crittall

CO-FOUNDER

We are both veterinary surgeons with a combined 50 years of industry experience, successful vet-tech entrepreneurs and loving pet parents.

We’re building a team of like-minded digital experts to deliver engaging connected digital services but we’re more than just a tech company - we’re a playful, fun-loving brand that thrives on collaboration, compassion, and a deep passion for pets.